How To Create A Social Media Marketing Strategy Part 1: Setting Goals

With all the information out there about social media, you can certainly find an answer to any social media-related question—if you know the question to ask and what to look for. The pressure to not miss the social media boat, has prompted many organizations and start-ups to jump in head first—doing first, thinking later. It seems a no-brainer to start with a Facebook page or a Twitter account and start posting. And, there is some value in simply getting started. But, sooner or later every organization confronts the question: now what? By then, there is usually a mess or two to clean up.

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How To Create A Social Media Marketing Strategy Part 1: Setting Goals

With all the information out there about social media, you can certainly find an answer to any social media-related question—if you know the question to ask and what to look for.

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DIY Marketer's Handbook: How to successfully produce news-worthy videos

One of the strategies that we employ on behalf of our clients is creating news-like video segments that we place with local and ethnic TV stations. If the segment is interesting and well-produced, many will gladly take it and insert it into their news programming. When this happens—it’s a Win-Win for everyone. The station gets a good news segment without having to produce it and our clients gain valuable exposure. Though video production is not our main area of expertise, we often take on the producer’s role because video production budgets can run really high and many of our small business clients cannot afford to pay $4-5K for a video. We hire quality camera, editing and voice-over talent, which when hired individually can often end up costing well under $500. In addition to being pitched to local news, these videos can be featured on your company’s website and leveraged across social media—adding an air of respectability and credibility to your brand. So if you are going to be producing such a video yourself (btw, we are always happy to recommend freelancers to hire for this), here are some suggestions to have your first video turn out great:

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How To Get (More) Referrals NOW!

If, at the beginning of the year, you have just one client, and that client refers a single client to you each month, and each of those referrals refers another client to you each month, you would have 2,048 clients at the end of the year! Too bold for you? How about one referral every two months? That’s still 64 new clients in one year without spending a single ad dollar! If your referral numbers fall below these numbers, your referral generation and management systems - or lack thereof - need another look.

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How Often Do You “Hug” Your Customers?

My 4-year-old is full of life and enjoys testing her (and my) limits on the playground. A recent acrobatics experiment ended with a visit to the Emergency Room and stitches to close a nasty cut on her chin. To make a long story short, to have the stitches removed we went to a new pediatrician, and this is where this blog begins.

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